Theater Info for the Washington DC region

Use Video to Spread The Word About Your Shows

By • Apr 3rd, 2007 • Category: Backstage

Here’s a suggestion for theaters. Create a short (less than 3 minutes or so) video about your show, showing why people should come. Yes, in other words, make a commercial. Synetic Theatre did this with their 2007 production of MacBeth:

Unfortunately many performance contracts with the rights owners don’t allow companies to videotape their rehearsals or performances. So, be creative. Take some photos and interview the director, or an actor or two. Put the audio under the photos. I use iMovie on my Mac, but I’d guess there are tools on Windows that can also help you with the process.

Our church is doing a mostly home grown Easter show this weekend, Encounter at Jerusalem. This scene (with Mike as Barak and our friend Alicia as Cassia) was performed Sunday morning during services, then the director spoke a few words about the show.

Has anyone else out there tried using video to help plug their shows? We’d all love to hear your tips and tricks.

This article can be linked to as:

started ShowBizRadio in August 2005 because they love live theater. They each have both performed in and worked behind the scenes in DC area productions, as well as earned a Career Studies Certificate in Theater from Northern Virginia Community College. Mike & Laura are each members of the American Theatre Critics Association, and Mike is a member of the Online News Association.

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  1. […] encouraged to attend (or not to attend if the show was bad). Thanks for visiting!Back in April, we encouraged you to use video to advertise your upcoming shows. Second Flight Productions made a video for their next show, […]